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Research papers

Is market research a waste of time?

The purpose of this paper is to be provocative, whilst at the same time taking a serious look at some of the issues which can lead to market research being deemed a waste of time. As market researchers, we are unlikely to be of the opinion that the...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Author: David Buswell
June 15, 1994
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Citation

Buswell, D. (1994a, June 15). Is market research a waste of time?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/is-market-research-a-waste-of-time-